Digital Signage for Retail Stores & Shops
Transform your store with dynamic displays that promote sales, engage customers, and update instantly. No technical skills required.
See Your Retail Display
Real-time widgets with video backgrounds — exactly how it looks on your display
Urban Style Boutique
Curated Fashion & Accessories
All new arrivals this week only
Announcement: Free alterations on all purchases over $150 this weekend. Personal styling appointments available — ask a team member!
Urban Style Boutique
Curated Fashion & Accessories
All new arrivals this week only
Announcement: Free alterations on all purchases over $150 this weekend. Personal styling appointments available — ask a team member!
In-Store Digital Signage Features
Everything you need to create eye-catching retail displays that drive sales, promote specials, and engage customers at the point of purchase.
Product Promotions
Showcase featured products, new arrivals, and special offers with eye-catching displays that drive customer attention.
Sales Countdown
Create urgency with countdown timers for flash sales, limited-time offers, and seasonal promotions.
Social Media Feeds
Display your Instagram, Twitter, or Facebook feeds to build brand engagement and show social proof.
Store Hours Display
Keep customers informed with dynamic store hours that update for holidays and special events.
QR Codes for Deals
Generate QR codes linking to exclusive discounts, loyalty programs, or online catalogs.
Photo Slideshows
Create stunning product galleries and lifestyle imagery that showcase your merchandise beautifully.
Why Retailers Love Digital Signage
Digital displays help capture attention, highlight promotions, and keep your store looking fresh. Update content instantly without printing costs.
Promote Sales Effectively
Capture customer attention at the point of decision with dynamic, visually appealing promotions that convert.
Engage Shoppers
Keep customers entertained and informed while they browse, increasing dwell time and satisfaction.
Update Instantly
Change promotions, prices, and messaging in real-time from anywhere. No waiting for print turnaround.
Reduce Print Costs
Eliminate expensive printed signage and posters. Update content digitally and save on recurring print expenses.
Retail digital signage: a practical guide
Retail digital signage is a TV in your window, near the entrance, at the checkout or beside a product display that shows current promotions, new arrivals, sale countdowns and store hours. With WidgitBoard you build the board in a drag-and-drop editor, open its link on a Smart TV or Fire TV Stick, and swap promotions from any computer. It costs $19.99 a month for every screen in the store.
How to set up digital signage in a retail store
- 1
Start from the retail template
Pick the retail board and add your store name, logo and brand colors. It's set up for promotions, product photos and countdowns.
- 2
Add this week's promotion
Upload product photos, write one clear offer with its price or discount, and add a countdown to when the sale ends.
- 3
Place the TV where shoppers pause
Open the display link in the TV's browser or on a Fire TV Stick, sign in once, and go full screen. Windows, entrances and checkout lines work well.
- 4
Name each screen and plan the week
Create named displays — Front Window, Entrance, Checkout, Fitting Rooms — and assign each a board. Schedules can put a weekend sale board on the window screen Friday to Sunday only.
What to show on retail store screens
Window promotions
One bold offer with a product photo, readable from the sidewalk, to bring passersby through the door.
Sale countdowns
A countdown to the end of a weekend sale or holiday event shows shoppers exactly how long the offer lasts.
New arrivals and best sellers
Rotating product photos or short videos near the entrance point shoppers to what's new in store.
Checkout add-ons
Gift cards, accessories and loyalty sign-up QR codes on the screen customers face while waiting in line.
Social media feed
Your latest posts and styled looks on screen remind shoppers to follow the store.
Hours and store news
Holiday hours, in-store events and returns policy reminders, updated from the editor whenever they change.
What digital signage costs for a retail store
A typical independent store runs a front window screen, an entrance screen, one at checkout and one beside a featured product area.
- On per-screen plans, 4 screens cost $384–$960 a year.
- WidgitBoard costs $190 a year for all 4 screens — and any you add later.
Per-screen range uses each vendor's published lowest business rate, checked September 2026. Calculate your own setup
Retail digital signage FAQ
What should a retail store show on its digital signs?
Keep each screen focused: one clear promotion in the window, new arrivals near the entrance, add-ons and loyalty QR codes at checkout, and sale countdowns wherever an offer ends soon.
Can I schedule a sale to start and end automatically?
Yes. Build a sale board and set a schedule for the days and times it should run, on every screen or only the ones you choose. Screens return to their normal board when it ends.
Can a TV in my store window be used as a sign?
Yes. Any Smart TV or Fire TV Stick setup can show a board full screen. Use large text and one offer at a time so it reads from outside, and point the screen away from direct glare.
Do I need special hardware for retail digital signage?
No. WidgitBoard runs in a web browser, so any Smart TV browser, Amazon Fire TV Stick, Raspberry Pi, tablet or computer connected to a TV works. There's no proprietary player to buy.
How much does digital signage cost for a retail store?
WidgitBoard is $19.99 a month or $190 a year for unlimited screens. Per-screen signage tools typically charge $8 to $20 per screen per month, so a four-screen store pays $384 to $960 a year on those plans.
Can I try it before committing?
There's no free trial, but you can browse live demo boards on the website first, and every subscription includes a 30-day money-back guarantee.
Unlimited screens · 30-day money-back guarantee
Guide last updated 2026-09-13
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